EOTO1 Key Post

 William Randolph Hearst was born on April 29, 1863. George Hearst was his father, who owned a mine. He also owned the San Francisco Examiner. Hearst asked his father in 1887 if he could take over this paper; that was how the Hearst empire began. He continued to excel in the Journalism realm by changing the way Journalists create stories. Hearst took a more marketing standpoint when it came to the approach of his newspaper outlet. He made his stories stand out by using a more flashy and sensational approach, this captured the attention of his audience and changed the journalism game. Once the San Francisco Examiners' viewers started to skyrocket, Hearst also decided to buy the New York Morning Journal. Hearst being an exceptional businessman, and Journalist was willing to spend the money he knew he had towards the New York Morning Journal. The approach Hearst took was well thought out and calculated. After gathering a successful reputation through exploring the San Francisco Examiner, Hearst decided the best way to gain readers of the New York Morning Journal was to hire known successful writers. 

    Although the success of the San Francisco Examiner, and New York Morning Journal was an amazing business accomplishment, Hearst impacted the whole idea and basis behind Journalism with his approach. He created the term yellow journalism, which boldly produced information. He used exaggerated language to create excitement, and his paper mostly covered investigative journalism. Hearst using his wealth, business, and journalism skills continued to build an empire. His passion for business and journalism drove him to continue to purchase and produce news. As technology expanded and grew he started to produce comic strips, through striking photographs and illustrations. He also was the first print media writer and producer to enter the radio broadcasting world. He was an influential man and was able to get people to listen to him.

    Joseph Pulitzer and W.R. Hearst were coworkers in the 1890's. They caught the public eye by using romance, melodrama, and hyperbole to engage the audience in their newspapers. They both used the Spanish-American War to sell newspapers, by engaging the audience in what the war situation was. Hearst also developed news schemes that instigated this war. He wrote a story covering the imprisonment and release of Cuban prisoner Evangeline Cisneros. 

    In the 1920 Hearst entered the movie newsreels business area through his company Hearst Metrotone News. Through this business, he created and produced over 100 films. He used his advertising and marketing talent to produce films that captured the audience's attention. Every dream Hearst followed was very calculated and well thought out. He was more focused on grabbing the audience's attention and he didn't care what type of attention it was. For Hearst publicity was publicity, and he wanted to get his name out there to make more money. His journalism approach has left a massive mark on the development of journalism today. The most impressive part of Hearst's life was how he used his marketing skills to get his name out there to get more readers. He was able to build relationships with his co-workers to publish his perspective. He held high standards for himself throughout his life, and he did for his co-workers as well. This is shown in the way his success as a journalist carried from one newspaper to another. Therefore creating the Hearst news empire.

    

EOTO Reax

    Over the years news and media have developed from the inspiration of different generations of people. The natural human ability to develop a skill is determined by approach and discipline. To create a long-lasting Journalism style, we first need to take a look at the approach of other successful Journalists. 

Photo of Reuters news 

    The ability to capture an audience's attention and retain attention spam is the most important part. This information will carry me through my journalism career. 

    Around the world, different news stations present different ways of reporting information to communities. For example, my classmate informed me that the successful news production of Reuters focuses on marketing behind Journalism mainly. 

    They use all different types of apps, and resources to make sure that the information behind their news company gets around. They also hold their reporters to high standards and make sure that their reporters are well-written, well-spoken, and know how to capture attention.    

    They mainly focused on the writing aspect and style behind the news produced and later developed the Associated Press Stylebook. The purpose of the AP stylebook was to teach efficient, accurate, and unbiased news pieces. 

    The Associated Press was developed on May 22, 1846. My classmate informed me that this style of newspaper production focused on helping people gain access to news at faster rates on various platforms, for example, Datastream and Laserphoto. What made this business successful was the marketing and production behind the journalism. 

Photo Of Associated Press

    The Association Of American Editorial Cartoonists approached informing the public by using images that gather and trigger human emotion. The program was designed to teach and inform the public through sight.

    Their motto was "Professional association concerned with promoting the interests of staff, freelance and student editorial cartoonists in the US." 

    The N.P.P.A was an organization of visual journalists, who wanted their co-workers to express themselves freely. They further developed journalism through visual presentation, symbolism, and imagery. 

Photo of The Boston news

    The Boston News Letter was published on April 24 1704 back when America was still a British colony. This newsletter was a small single sheet that was double-sided. This newsletter produced information about Europe and the colonies. 

    John Campbell was a writer for the Boston Newsletter, and he immigrated to Boston where he first set up shop as a bookseller. Benjamin Harris decided he wanted to fight for freedom of the press and used journalism as his main outlet. 

    This changed the way people processed and perceived the news they were given. With the way Benjamin Harris covered his stories, the people were able to be more involved in forming opinions about the place they lived. 

    The Boston Newsletter was known for being the first published newspaper in America. This paper also played a huge role in part of the American Revolution in 1775. 

The Writers Of Associated Press

    The New York Times was written by Henry Raymond and George Jones in 1851. This paper was written by mostly Republicans and endorsed candidates for president. The focus of this paper was sound money. All of these papers in New York at the time focused on getting information to the public that they were allowed to have knowledge of. 

The New York Times

    The basis behind these newspapers and what made them successful was the adaptation from generation to generation. All of these papers produced news the public was ready to hear no matter how controversial it was. This is currently how Journalism has changed depending on technology, public opinion biases, etc.